16 Key Affiliate Marketing Statistics for 2024

This shows the growing popularity of video as a preferred format for consuming influencer content. In my opinion, if more companies adopt affiliate marketing, the need for affiliate marketing managers will keep increasing in the next years to come. There are several incredible high-paying affiliate programs for beginners. You can choose https://www.xcritical.com/ one or multiple, as much as you can handle, and it doesn’t matter what niche you are serving.

Affiliates drive brands on average 23% of total revenue

• Of these, 55% are married, 33% are single and less than 10% are divorced.
• Data shows affiliate marketing channels now influence 16% of US e-commerce transactions, highlighting the growing impact of partnership-based revenue models.
• There are several facts about affiliate marketing every prospective affiliate marketer should know.
• Statistics on direct investment and multinational enterprises include annual statistics on the activities of U.S.
• Luckily, you just gathered the latest trends, insights and expectations through these stats to make better decisions and maximize ROI.
• By 2023, it is estimated that global spending will increase to $14.3 billion, and rise further to $15.7 billion in 2024.

The pandemic also fueled this growth, with over half of affiliate crypto trading bot affiliate programs reporting increased revenues during that time. As businesses shifted more focus to affiliate strategies, marketing budgets for these efforts also saw significant increases. Affiliate marketing offers a cost-effective way for businesses to promote their products or services, reach new audiences, and drive sales.

Forecasts suggest that affiliate marketing spend will continue to increase.

Notably, the respondents allocated the highest percentage of their marketing spend (21%) to performance marketing. Affiliate marketing is, in reality, a specialist type of performance marketing, as both involve paying for performance, e.g. a click on an ad Prime Brokerage or a purchase of a product as a result of an ad. Around 9% of affiliate marketers earn more than $50,000 a year, showing a wide range of earnings from $10,000 to a huge $400,000 annually. The number of influencers working with affiliate marketing keeps growing. The influencer marketing area grew from $1.7 billion in 2016 to $16.4 billion in 2022, and it’s expected to keep growing with more short video content on social platforms. According to recent affiliate marketing statistics, approximately 65% of marketers utilize blogging as their primary traffic generation channel.

31% of US brands listed affiliate marketing within their top 3 revenue sources in 2021

Cross-device tracking is now more important than ever as consumers use multiple devices to browse and shop online. If you are an affiliate marketer, start tracking users’ activity across devices to get a complete picture of their engagement. This will help you target your marketing efforts better and measure the results of your campaigns accurately. Approximately, 75.8% of the affiliate marketers prefer to use Facebook, while 61.4% of the affiliate marketers prefer Instagram for affiliate marketing. That’s why affiliate marketers optimize their websites to make them more responsive, create a better user experience, and earn more visitors.

Fashion is the most popular affiliate niche

She loves sharing new tips on WordPress, blogging, and online business as a whole. The finance industry issues commission rates between 35 and 40% while commission rates for the elearning industry are between 15 and 30%. Men over the age of 50 are least likely to buy products promoted by influencers as only 15% have reported doing so. With all that in mind, we can expect affiliate marketing to continue as an important aspect of the online shopping sphere. This section presents key statistics to show just how much businesses are investing in this growing area, and what that means for the future of marketing.

The other 15 respondents reported making between $121,000 to $200,000 yearly. Other countries with big affiliate markets include Germany, Australia, and the United Kingdom. Their affiliate marketing industries are worth $1.34 billion, $930 million, and $634 million, respectively. Lyn Wildwood is a member of the Blogging Wizard content team and a freelance writer for hire with over a decade of experience in the marketing space.

Virtual products are also expected to generate substantial revenue, further diversifying opportunities within the affiliate space. The shift away from traditional celebrity endorsements, with 65% of consumers preferring influencers, highlights how this form of marketing taps into personal connections. Transparency also matters, with a majority of audiences favoring influencers who openly disclose affiliate partnerships, reinforcing authenticity and building trust. Statista reported estimates of exponential growth in digital advertising fraud worldwide between 2018 and 2023, from $35 billion to $100 billion. It was predicted to reach $13.8 billion in the US in 2020.With the growing digitization of processes, including those in advertising, comes a growing risk of fraud.

The trust factor plays a critical role in the success of influencer affiliate marketing. Consumers are more likely to engage with and act on content from influencers they trust, with 23% of people inclined to purchase after seeing a trusted influencer’s recommendation. Earnings for affiliates vary widely depending on expertise and strategy, with top-performing affiliates earning as much as $1.5 million per year.

Of these, 55% are married, 33% are single and less than 10% are divorced. In addition, affiliate marketing is used to strengthen brand sentiment. 79% of marketers use affiliate marketing to maintain ongoing customer engagement long term.

While a substantial percentage of marketers earn significant yearly incomes, a large portion still earns under $10,000, reflecting varying levels of success. These statistics underscore the significant role that affiliate marketing plays in driving business revenue. With up to 20% of yearly profits coming from affiliate strategies, it’s clear that businesses are relying heavily on this channel. Brands can harness this global expansion by entering new markets, and affiliates can seek high-growth regions for new opportunities.

This was the ultimate list of affiliate marketing statistics that gives insights into the current trends and the state of affiliate marketing. 83% of marketers who leverage affiliate marketing say they target customers in the discovery and awareness phase of the sales funnel. Blogging is indeed one of the effective strategies of affiliate marketing. If you want to make some money through affiliate marketing, blogging is an excellent way for you to grow your business.

This concern is valid because nearly 30% of brands report experiencing fraud in the form of chargebacks and other types of false or misleading sales. Over half (54%) of these survey respondents listed affiliate marketing as one of their top 3 channels. Other top channels listed as the most important for acquiring new customers was paid social (12%), display ads (15%), paid and organic search (16%), and PR and influencer marketing (11%). One case study depicted affiliate marketing conversion rates are between 0.5% and 1%. The affiliate marketing industry has enjoyed huge success in recent years.

In addition, around 40% of Twitter users admit to buying at least one product based on a tweet. Publishers have found that affiliate marketing is the second biggest digital revenue generator behind Google AdSense. Other top revenue generators include display advertising, paid product reviews, brand sponsorship, and other forms of native advertising. The digital industry remains one of the industries that benefit massively from affiliate marketing. While advertising provides a bulk of the revenue generated by publishers, about 15% of their total revenue still comes from affiliate marketing. Because of the way affiliate marketing works, brands only need to pay for advertising after affiliates generate sales for them.